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Johnson Press

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According to a posting on Sheffield Scene which I have no reason to doubt, Johnson Press are going to accept personal massage ads after banning them two years ago. The Sheffield Star, part of the Johnson Group, had a thriving section until they decided to pull the plug on these types of ads following pressure from Vernon Coaker, Harriett Harman and the like.

Oddly enough Johnson Press had issued an Interim Management Statement on 10th November. This shows a decrease in advertising revenue in the last quarter of 5.4%; following a decrease of 6.3% in the quarter before that. Adverts for public sector jobs, often lucrative spreads, have fallen by 29.1% in the same period. Johnson Press shares are trading at a mind-boggling low of 10p per share.

About 1/3 of all local papers (including substantial titles in Scotland) are owned by Johnsons. Who says money doesn't talk??

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Over 5 years ago the manageress of one of the Bristol parlours told me that she used to pay the Bristol Evening Post £1,800 per week to advertise the 5 parlours in their chain.

That was an easy £90k per year for printing the 5 same block adverts every week. The paper would have to advertise a lot of second-hand cars and lawn-mowers to get the same revenue.

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Over 5 years ago the manageress of one of the Bristol parlours told me that she used to pay the Bristol Evening Post £1,800 per week to advertise the 5 parlours in their chain.

That was an easy £90k per year for printing the 5 same block adverts every week. The paper would have to advertise a lot of second-hand cars and lawn-mowers to get the same revenue.

This is true. The cm rate is the highest rate in any newspaper along with recruitment. In Johnson press MK/Bedford papers they have not done away with the ads but have stopped us putting in websites and using pictures and we can only use handpicked words. The adverts are virtually usual and I have stopped a lot of ours. A small credit card ad costs £140 +vat, you then have 2 other papers you have to advertise in and if you have more than one business is becomes ridiculous to advertise with a paper that will not even let you use the word house as it implies a place to have sex !!!!

The same paper will charge an Estate Agent £300 for a full page, full colour ad, it may even be cheaper now as they try to hang on to the readership property brings in but it is disgusting how they profit from these ads and then write any dumb non story they can about our industry, especially as where we live there are more criminal estate agents than pimps worthy of a story.

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Can't get on SS at the mo, but can confirm they're accepting ads again as I've just rung them. Waiting on a call back to confirm exactly when they'll start up.

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I work in the newspaper sector and this is no surprise. The arse has fallen out of local paper advertising and much of it (like recruitment) looks like it will never return, going instead to the Internet. This move is even more inevitable now that Harman and co are in Opposition.

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does anyone look for hookers in local papers anymore.

i never have. thats what the interwank is for!!!!

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I find it quite amusing that in my local area, the police recently raided and closed all of the parlours claiming a zero-tolerance attitude, yet its now acceptable to advertise in the local paper. Sods law, tut!

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Newspaper ads are ridiculously high The Birmingham Evening Mail is £250 a week for 2 lines and wait for this if I wanted to put an extra number is it is another £70. Website details and certain words I cant use. The newspaper ad is the highest expense, more than the actual building a month, unfortunately it is one of the only main newspapers in Birmingham that still allow escort/parlour etc adverts and I think they know this. I have found boys ringing off the newspaper tend to ring off withheld numbers and these attract the no shows. I hope to do away with newspaper adverts eventually once people know about us.

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Bloody hell you are being ripped off there Linzi!

York Press used to have a £25 a week deal, 3 lines in 6 days evening press, with two free papers and the gazette, I thought it a bit shit when they did away with that and started charging £7 a paper a day, trying to make more cash since they stopped the escort adverts and forced us to advertise under chat lines, but still it generates much work if you can be bothered answering the phone like that, I don't have the patience these days.

S x

Edited by SabrinaYork

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Johnston Press was one of the stars of the Stock Market for years. As recently as about 2006 their share price was almost £6, now it's about 10p, i.e. fallen about 98%, so no surprise that they are starting to accept massage ads again.

The newspaper advertising industry is in terminal decline and no wonder at some of the rates quoted above!

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Bloody hell you are being ripped off there Linzi!

York Press used to have a £25 a week deal, 3 lines in 6 days evening press, with two free papers and the gazette, I thought it a bit shit when they did away with that and started charging £7 a paper a day, trying to make more cash since they stopped the escort adverts and forced us to advertise under chat lines, but still it generates much work if you can be bothered answering the phone like that, I don't have the patience these days.

S x

S

LEP would charge around £27 per day, for 1 line of about 25 characters. Very much doubt they charged other traders half as much.

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if johnson press are accepting ads again then advertisers should negotiate a better deal than was previous,i wonder if they are going to cold call previous advertisers? "hello,its johnson press here,we charged you a fortune to advertise prostitution in our papers until we were warned by harriet harman,she's no longer in govt so we are quite happy to make money from prostitution again even though we did claim the moral high ground"

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I believe Johnson press own "edinburgh evening news", they have always carried sauna ads, and escort ads. Quite often they helpfully run features, "behind closed dooors", which of course is free advertising for the saunas. Scotland is of course the country for pharisees and hypocrites,

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Johnston Press was one of the stars of the Stock Market for years. As recently as about 2006 their share price was almost £6, now it's about 10p, i.e. fallen about 98%, so no surprise that they are starting to accept massage ads again.

The newspaper advertising industry is in terminal decline and no wonder at some of the rates quoted above!

You could say the same about Trinity Mirror too. It's amazing they can turn away ads just to appease a minority.

My theory as to why newspapers are in decline has several parts: Lack of immedicay for news; publishing what were "evening" papers at 11.00am just to get sales from punters looking for cars or misc sales; the internet - not only for fast in your face news, but with sites like Auto Trader, finding a car is fare easier; cost of advertising and the cost of the newspaper; too many adverts, not enough news and what news there is always tends to be the happy smily stories, and finally, a piss poor decline in the standard of journalism. There's no shock exposes, just the regurgutating of press releases and 'easy' stories from namby pamby reporters fresh from receiving a media degree at university who know sod all about life and even less about the city they are reporting upon. Where are the hard-hitting local issues? Some local papers are still printing a list of the names of mourners at local funerals....

And before anyone asks, I am qualified to comment, as a journalist of 25 years standing who still has an NUJ card.

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You could say the same about Trinity Mirror too. It's amazing they can turn away ads just to appease a minority.

My theory as to why newspapers are in decline has several parts: Lack of immedicay for news; publishing what were "evening" papers at 11.00am just to get sales from punters looking for cars or misc sales; the internet - not only for fast in your face news, but with sites like Auto Trader, finding a car is fare easier; cost of advertising and the cost of the newspaper; too many adverts, not enough news and what news there is always tends to be the happy smily stories, and finally, a piss poor decline in the standard of journalism. There's no shock exposes, just the regurgutating of press releases and 'easy' stories from namby pamby reporters fresh from receiving a media degree at university who know sod all about life and even less about the city they are reporting upon. Where are the hard-hitting local issues? Some local papers are still printing a list of the names of mourners at local funerals....

And before anyone asks, I am qualified to comment, as a journalist of 25 years standing who still has an NUJ card.

Actually I prefer looking through the local ads, I find a lot of ads on internet directories difficult to access because they are based on 'criteria' that might not fit. Yet a quick scan over a page or two and I've got info on a local plumber, some fitness equipment and a couple of local properties to rent.

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All 3 of my local area papers are listed, all 3 have been carrying "Personal Services" ads for a long time.

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Sheffield star is said to be £220 for the month for a 2 line advert.

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What bugs me about print advertising is that they never reduce the rates they charge relative to the decline in circulation - but you can bet your bottom dollar they'd be quick to increase rates if circulation was on the up!

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I wonder if the Police will be issuing a Press Release congratulating JP in assisting their search for trafficked women.

The current Jeremy Kyle thread showed a raid in progress in Ipswich where a "trafficked" woman was being rescued. It certainly didn't look good (and I didn't see the whole of that part of the program), and the woman didn't appear to speak any English.

The curious aspect of the case was that the police had been alerted to the existence of this flat by their advert in the local press.

I'm sure SaSfan would have been impressed by the deployment of such sophisticated police powers of detection.

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